Business platforms
Shopify
Technology in service of the outcome.
Build commerce experiences that connect product discovery, transactions and customer operations, with Shopify selected around the business model and integration needs.
- Catalog
- Cart
- Order
- Fulfilment
- Return
- Refund approval
Circular commerce loop from catalog and cart through order and fulfilment to a gated return.
A commerce platform must connect the promise made on a product page with what the business can actually deliver. Emerge implements Shopify around catalogues, markets, customer journeys and back-office operations. We help teams choose a maintainable storefront, migrate established trading data and connect orders, inventory and customer context to the systems that own them.
Shopify can reduce the infrastructure work around a storefront, but it does not remove decisions about merchandising, fulfilment or customer service. We make those responsibilities explicit before configuration begins. Our engagement can cover a new Shopify Plus estate, a migration from an existing platform, integration improvements or a measured programme of conversion work.
Choose the right starting point
Product expertise, in detail.
Shopify Plus implementation
Design the store and market structure, catalogue, storefront and operational interfaces around the trading model and actual plan entitlements.
Platform migration
Preserve useful URLs, product relationships and customer continuity while reconciling data and rehearsing the cutover.
Commerce integrations
Connect product, stock, order and customer events with ERP, fulfilment, service and marketing systems.
Conversion and measurement
Improve discovery and purchase journeys using reliable events, controlled experiments and commercial reporting.
The starting point
What needs to change.
Product variants, bundles, market-specific ranges and content ownership often differ between the merchandising team, the ERP and the current website. A new theme will not resolve those conflicting definitions.
Inventory updates and order handovers can arrive late, twice or in the wrong sequence. The integration must protect trading continuity and give customer service a reliable view of exceptions.
Commerce migration affects organic landing pages, account access, historic orders, subscriptions and operational tools. These dependencies need an explicit migration or retention decision rather than a last-minute data import.
What we deliver
From opportunity to working systems.
A storefront teams can operate
We define reusable product and content patterns, accessible navigation, search behaviour and mobile purchase journeys. Merchandisers receive clear rules for collections, product details and promotional content so routine changes do not require ad hoc engineering.
Reliable back-office handovers
Each field and event has an owner. Shopify, the inventory platform, the ERP and the fulfilment service exchange documented messages, with duplicate protection and a visible exception queue. Reconciliation checks identify accepted orders that have not reached the next operational step.
Measurement that survives change
We map events across browsing, cart, checkout and post-purchase activity, confirm consent behaviour and reconcile transaction reporting with an agreed commercial definition. This allows teams to distinguish a tracking change from a genuine shift in buying behaviour.
Illustrative solution architecture
How the pieces work together.
Bring context into the workflow, connect the right solutions, and make progress visible.
01 Understand the context
Signals & knowledge
Use the context and information already in place.
- Business priorities
- Trusted knowledge
- Operational data
02 Connect the solutions
A storefront teams can operate
Reliable back-office handovers
Measurement that survives change
03 Put it to work
Teams & operations
Connect people and systems to the next useful action.
Measured outcomes
Track agreed measures, learn, and improve the workflow.
Built around your existing technology
Implementation design
How the pieces work together.
Storefront and commerce boundary
We assess a native theme against a headless storefront according to authoring needs, interaction requirements and support capacity. Custom presentation still needs a clear checkout boundary and a tested path for customer accounts, search, analytics and operational events.
GraphQL Admin API and event processing
The GraphQL Admin API is the principal administrative integration surface for new work. We scope application permissions to the required resources and account for API versioning, query limits and asynchronous processing. Incoming events are authenticated and reconciled with the current source record.
Decisions to make early
App selection has an operating cost
An app may solve a narrow problem while adding script weight, duplicate data collection or another support dependency. We review functional overlap, permissions and exit paths before increasing the app footprint.
Plan and market suitability
B2B, checkout extension, account and international selling requirements must be checked against the selected Shopify plan and current product availability. Shopify Plus is assessed on the required operating model; it is not automatically necessary for every ambitious store.
Our approach
A clear path into delivery.
Start with the business problem. Make each stage useful, reviewable and owned.
- 01
Discovery produces a trading model, catalogue sample, market matrix, integration map and launch checklist. We identify requirements that depend on plan, country, payment provider or installed applications before committing to the solution.
- 02
Implementation validates real product combinations, shipping destinations and service exceptions. A complete order is followed from storefront through payment status, fulfilment and customer communication, including cancellation and partial refund scenarios.
- 03
Release is rehearsed with a final data delta, redirect verification and clear rollback decisions. Handover includes merchandising guidance, integration runbooks, measurement definitions and ownership of apps, updates and incident triage.
Go deeper
Build a more informed brief.
Explore product-specific implementation, architecture and operating guidance for Shopify.
Shopify conversion optimisation and commerce measurement
Improve product discovery and purchase journeys with reliable events, controlled experiments and reporting tied to commercial outcomes.
Read the guide Shopify migrationShopify migration with search and trading continuity
Move catalogues, content and customer journeys to Shopify through mapped URLs, reconciled data and a rehearsed commerce cutover.
Read the guide Shopify GraphQL Admin API and webhooksShopify integrations for ERP, fulfilment and customer systems
Connect Shopify product, inventory, order and customer events with authenticated interfaces, reconciliation and clear exception ownership.
Read the guide Shopify PlusShopify Plus implementation and operating model
Design a Shopify Plus estate around catalogue, markets, storefront experience and dependable trading operations.
Read the guideRelated Agentforce integration guides for Shopify.
These integration guides examine specific systems, access boundaries and illustrative use cases.
Practical questions
Before we begin.
Can an existing ERP remain in place?
Yes. We can preserve the ERP as the owner of product, pricing or order information where appropriate. The work is to agree how each object maps, when updates occur and who resolves exceptions if the two systems disagree.
How will we know the migration is ready?
Acceptance covers data totals and representative records, working customer journeys, page-specific redirects, order handover, measurement and support readiness. We compare the new store with the agreed baseline and document any deliberate changes before the trading cutover.
Explore the detail
Related work and resources.
See the approach in context. Client engagement stories are anonymised; related examples may come from other sectors or platforms.
Connected expertise
Industries
Capabilities
Technologies
Your next move
Bring us the business problem.
Pick a time below. We will help you define a useful starting point, the expertise you need and a practical path to delivery.
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