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New Service Line · CX Division

Enterprise AI CX.
Your data never leaves
your project.

A production-grade customer-experience agent your customers can type to, talk to, or send a photo — grounded on your real systems, never on guesswork. Run it on Google’s frontier models under enterprise terms, on open weights you own inside your own cloud project, or fully on-premise where no cloud is permitted.

Directory-listed Google Cloud partner
GCC PDPL aligned
In-country KSA deployment — verified
Quote-based engagement

Open weights changed the procurement question.

Until mid-2026, a capable multimodal CX assistant meant sending customer conversations to a model vendor, token by token. Google’s Gemma 4 release ended that trade-off: a 12-billion-parameter model that hears, sees, and reasons — small enough to run on hardware your project already has access to, licensed so that you own it.

Every figure on this row is verified against Google’s published Gemma 4 developer guide and model card (June 2026) — and re-verified at scoping.

Apache 2.0

Weights you own

Gemma 4 12B ships under an open licence. No per-token fee to a model vendor, no obligation to send a single customer utterance outside your boundary.

16 GB VRAM

One enterprise GPU

Google’s own guidance: small enough for 16 GB of VRAM. In practice, a single NVIDIA L4 serves it — which changes what “private deployment” costs.

Voice + vision

Natively multimodal

The encoder-free architecture ingests speech and images directly — the largest audio-capable model in the Gemma 4 family. A customer can talk to it or send a photo.

256K

Context window

Enough working memory for long support conversations, full policy documents, and the retrieved knowledge that grounds every answer.

The sovereignty ladder

One architecture. Three answers to “where does our data live?”

The agent design is identical at every rung — the same tool-grounded loop, the same channels, the same insights. What changes is where the model runs, and who holds the keys.

Managed CX

Frontier capability, enterprise terms.

Gemini on Vertex AI, running in your own Google Cloud project against regional endpoints.

Model
Gemini on Vertex AI
Boundary
Your GCP project, under Google Cloud’s published Vertex AI data-governance commitments
Residency
Vertex regional endpoints, region-pinned
Voice
Native audio in, Cloud TTS out

Best for: Retail and commerce CX, and any program where capability speed matters more than weight ownership.

Tailored quote Scope it
The headline offer

Private CX

Your data never leaves your project.

Gemma 4 12B — open weights you own — served on GPU inside your own cloud project. No third-party model provider in the inference path.

Model
Gemma 4 12B, Apache 2.0 — the weights sit in your registry
Boundary
Inference runs inside your project. Prompts, transcripts, and logs stay there too
Residency
In-country KSA on GKE (me-central2, Dammam) — GPU availability verified. Cloud Run GPU in six further regions
Voice
Native audio in, TTS served in-project

Best for: Regulated data where cloud is permitted — the tier most sovereignty conversations actually land on.

Tailored quote Scope it

Sovereign CX

Your data never leaves your building.

The same client-owned weights on your own GKE cluster or bare metal — air-gap capable, with a fully self-hosted voice stack.

Model
Gemma 4 12B on your infrastructure
Boundary
Nothing crosses your network edge. Air-gapped operation is a supported design goal
Residency
Your data centre — the answer for UAE and Qatar in-country mandates
Voice
Self-hosted speech-to-text and text-to-speech

Best for: No-cloud mandates, classified environments, and boards that require physical custody of the model.

Tailored quote Scope it

Pricing follows the engagement, not a rate card: every tier is scoped and quoted against your integration surface, channels, and regulatory posture during the Assessment.

The residency map, stated plainly.

Most vendors answer the residency question with a hand-wave. We answer it with region codes — including the regions where the honest answer is “not there, use the Sovereign tier.” That precision is the point.

GPU quota is confirmed for your specific project during the Assessment — documented availability and granted quota are not the same thing, and we treat them accordingly.

me-central2 · Dammam Saudi Arabia
In-country inference, verified

L4 and G4 GPU capacity is documented for this region. The Private tier runs Gemma 4 12B on GKE inside the Kingdom.

me-central1 · Doha Qatar
No GPU capacity today

Managed tier serves via regional endpoints. A hard in-country inference requirement routes to the Sovereign tier.

no region United Arab Emirates
No Google Cloud region exists

An in-country UAE mandate is answered honestly: the Sovereign tier, on your own infrastructure.

asia-south1 / south2 / southeast1 + Nearest Cloud Run GPU
Mumbai, Delhi, Singapore

Where in-country is preferred but not mandated, the Private tier can run serverless on Cloud Run GPU in six documented regions.

Reference implementation

Live proof, not a slide.

“Ask Aqua” runs today on aquora.ae — an Emerge-operated UAE commerce property with a catalogue of roughly six thousand products. It is the Managed tier of this exact architecture, in production: an agentic tool loop in which every product, price, and order status the agent shows is grounded in a live system result. It cannot invent a SKU.

The Private and Sovereign tiers swap the brain for Gemma 4 12B. The proven design does not change.

  • Live catalogue search and comparison across ~6,000 products
  • Photo-to-product visual search
  • Voice in and out, with a dual speech-recognition fallback path
  • Cross-sell and personalised recommendations
  • Order-status lookup, gated behind order number and email
  • PII-masked logging, full transcripts, assisted-conversion attribution
  • An admin insights dashboard over every conversation

How we engage

The same Crawl–Walk–Run discipline as every Emerge program.

Sovereignty programs fail when the architecture is chosen before the regulation is read. So the engagement starts with a fixed-scope Assessment — and every phase after it is gated, named, and quoted before it begins.

01

Crawl

Data-Residency Assessment Tailored quote

A fixed-scope diagnostic. Output: your regulatory posture mapped, a tier recommendation with evidence, an integration inventory, and the target architecture. Built so procurement can sign it quickly.

02

Walk

Build & launch Tailored quote

The agent built and grounded on your real systems — knowledge base, order or case APIs, escalation paths. Channels to match your posture: web, WhatsApp where permitted, email. Named KPIs and phase gates throughout.

03

Run

Operate Tailored monthly quote

A managed monthly cadence: model updates, prompt and tool tuning, evaluation reviews, and an SLA. Your team keeps custody; ours keeps it sharp.

The questions procurement actually asks.

Who owns the model?

On the Private and Sovereign tiers — you do. Gemma 4 is released under Apache 2.0, so the weights sit in your own registry, and any fine-tune we build on your data is yours outright. There is no licence to renew and no vendor who can switch it off.

Is a 12B open model good enough for customer-facing work?

The honest answer: a frontier managed model is stronger on open-ended tasks. A CX agent, however, is not open-ended — it is tool-grounded and narrowly scoped, and the architecture does the heavy lifting. That is why the Assessment includes an evaluation gate on your actual use-cases before you commit to a tier. We publish no benchmark claims; we test on your traffic.

What about Arabic?

We scope and evaluate Arabic quality per use-case during the Assessment rather than making a blanket claim. If the evaluation gate says the quality is not there for your dialect and domain, we tell you — and design the fallback before launch, not after.

Can we run WhatsApp on the Sovereign tier?

WhatsApp messages transit Meta’s Business Platform by design — for most sovereign deployments that is disqualifying, so we default those programs to web, voice, and kiosk channels. If your regulator signs off on WhatsApp for specific journeys, we wire it. We would rather surface that tension in scoping than discover it in an audit.

Start where the regulation starts.

The Data-Residency Assessment is a fixed-scope Crawl phase: your regulatory posture, the right tier with evidence, and a procurement-ready architecture — before you commit to a build.

Directory-listed Google Cloud partner
GCC PDPL aligned
Quote-based engagement