Enterprise outcomes,
delivered across MEA.
Programs delivered by our team — some under partner or agency banners. Where engagement terms require it, client names are anonymised. Metrics are as reported.
- Retail MEA 2025
GMG
GMG Closes Event-Tracking Gaps and Launches Lifecycle Journeys
16% Welcome Journey CVR, with personalised Welcome and Cart-Abandonment journeys turning previously untracked events into first-time purchases
GMG set out to improve campaign management efficiency and conversion through a comprehensive audit and managed services. Emerge Digital identified critical event-tracking gaps and implemented personalised Welcome and Cart-Abandonment journeys.
Digital Analytics & Data Science MarTech & Customer Data Orchestration Managed Services & RunRead the full story - Retail MEA 2025
Perfetti van Melle
Perfetti van Melle Aligns MEA Analytics Governance with PDPL and Lifts Media Efficiency
34% reduction in media cost-per-acquisition on a PDPL-aligned, server-side data foundation
With GCC data protection regulations tightening and a fragmented MEA marketing tech stack showing compliance gaps, Perfetti van Melle's regional program needed analytics governance rebuilt — without disrupting live campaign operations.
Data & Tag Governance Digital Analytics & Data Science Media & AdTech ExcellenceRead the full story - Other UAE 2025
Udrive
Udrive Unifies Customer Profiles to Power Real-Time Lifecycle Messaging
86% new user registrations, driven by unified customer profiles and real-time lifecycle messaging across previously siloed data
To accelerate new-user registrations, the UAE car-sharing service Udrive needed to move past siloed data. Emerge Digital unified customer profiles and enabled real-time, personalised lifecycle messaging at the moments that matter.
MarTech & Customer Data Orchestration CX Strategy & Design AI for CX & PersonalizationRead the full story - Other UAE 2024
Bayut & Dubizzle
Bayut & Dubizzle Scale Personalised Recommendations Across Locales
35% welcome-journey conversion rate via ML-driven, multi-locale recommendations
To drive listings and high-quality leads, Bayut & Dubizzle needed full-funnel personalisation and lifecycle automation across multiple locales and languages. Emerge Digital deployed internal ML engines and dynamic segmentation to power automated property and vehicle recommendations.
MarTech & Customer Data Orchestration AI for CX & Personalization Digital Analytics & Data ScienceRead the full story - Retail Global 2024
Canon USA
Canon USA Consolidates Fragmented Commerce on a Modern Adobe Stack
+166% revenue, with 3,000 content pages and 3.5 million users migrated to a modern Adobe stack
Canon USA's direct eCommerce had spread across several aging, fragmented websites. Emerge Digital replatformed the storefront on a modern Adobe stack and unified the properties — migrating content and users without losing the catalog or customer base.
Commerce & Platform Development Application Modernization Digital Analytics & Data ScienceRead the full story - Retail KSA 2024
A KSA Home-Goods Retailer Rebuilds Its Omnichannel Analytics Stack
WhatsApp-driven revenue made measurable for the first time, on a PDPL-aligned, server-side tracking foundation
A Saudi kitchenware and home-goods retailer needed end-to-end visibility across digital and in-store channels — in a PDPL-compliant, Arabic-first commerce environment. Our team designed and delivered a new analytics foundation in 14 weeks.
Digital Analytics & Data Science Data & Tag Governance Commerce & Platform DevelopmentRead the full story - Retail GCC 2024
A Multi-Vertical Consumer Platform Unifies Customer Identity
Single-vertical users now adopt a second vertical off real-time cross-sell triggers, on unified customer profiles
As a regional consumer platform expanded across mobility, delivery, and payments verticals, customer data fragmented — making cross-product personalisation and retention impossible. Our team designed and implemented a unified customer data strategy.
MarTech & Customer Data Orchestration CX Strategy & Design Digital Analytics & Data ScienceRead the full story - Other GCC 2024
A GCC National Carrier Rebuilds Its Digital Experience on a Single Platform
24 million visitors and 2.5× revenue growth on a unified, modernised digital experience platform
A Gulf flag carrier's customer-facing digital estate had aged into an obsolete interface and fragmented delivery. Emerge Digital consolidated it onto a centralised, optimised experience platform and modernised the interface.
CX Strategy & Design Commerce & Platform Development Digital Analytics & Data ScienceRead the full story - Other MEA 2024
A Real-Estate Platform Turns Scattered Data Into Qualified Sales Focus
Telesales fill rate lifted from 7% to 44% on a modular BigQuery data and lead-scoring foundation
A real-estate platform's marketing and sales data was fragmented, leaving telesales working every lead with equal effort. Emerge Digital built a modular BigQuery data foundation with predictive lead scoring so the team could focus on the prospects most likely to convert.
Digital Analytics & Data Science MarTech & Customer Data Orchestration AI for CX & PersonalizationRead the full story - Retail Global 2023
Kendo (LVMH)
Kendo (LVMH) Establishes a Single Source of Truth and Consent Governance
A single source of truth and standardised consent governance across all brand sites and regions
Facing data inconsistencies and global privacy-compliance requirements, Kendo — part of LVMH — needed standardised tracking and consent management across its brand sites. Emerge Digital established a single source of truth and cleared the associated legal risk.
Data & Tag Governance Digital Analytics & Data Science MarTech & Customer Data OrchestrationRead the full story
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