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Service Line · Media & AdTech

The Google Marketing Platform,
run as a service.

DV360, SA360 and CM360 — programmatic, Connected TV, cross-engine search and unified measurement — delivered as an authorized reseller through a top-four full-stack GMP partner. Contracted and governed in-region, and operated on a discipline that starts by telling you when you don’t need it.

Book a Media & Data Audit See how we qualify it
Authorized GMP reseller
DV360 · SA360 · CM360
GCC PDPL aligned
Quote-based engagement

Built for scale. We qualify for it first.

The Google Marketing Platform outperforms self-serve tools at enterprise scale — and quietly loses money below it. Before anyone provisions a seat, a fixed-scope audit checks your spend, channels and measurement against where each tool actually pays off.

The thresholds here are platform economics, not a sales gate. We map yours in the audit — and “stay self-serve” is a valid, common outcome.

~$50k/mo

DV360’s practical floor

The monthly media commitment programmatic buying is built around. Below it, Google Ads Demand Gen or Performance Max is the right tool — and we say so rather than sell you a seat.

~$200k/mo

Where SA360 earns its fee

Cross-engine bidding and portfolio management pay off on large, multi-engine search. A single Google Ads account under that? Native Google Ads does it for free.

Multi-DSP

CM360’s job

Unified, de-duplicated measurement matters once spend spans many publishers and platforms. Single-channel programs are measured perfectly well by GA4.

~600

GMP partners worldwide

The platform is gated behind a certified partner seat. We reach it through a top-four full-stack GMP partner — access most agencies simply cannot offer.

The stack

Three platforms. One managed operation.

DV360, SA360 and CM360 solve different problems — reach, search, and measurement. We run the ones your program needs, and only those.

Measure

One source of truth for every channel.

Campaign Manager 360 unifies ad-serving and de-duplicated measurement across every publisher and DSP — the foundation you set before scaling spend.

Platform
Campaign Manager 360 + GA4 360, BigQuery
Signals
Floodlight conversions and cross-channel, de-duplicated attribution
Governance
Server-side, consent-enforced, PDPL-aligned data layer
When it fits
Spend spans many publishers and you no longer trust the attribution

Best for: Any program losing signal across a fragmented media stack — measurement is the fix before more budget is.

Tailored quote Scope it

Activate

Search, run as a portfolio.

Search Ads 360 manages large, multi-engine search from one console — Google and Microsoft together — with portfolio bidding and bulk operations native tools can’t match.

Platform
Search Ads 360
Engines
Google, Microsoft/Bing and more, managed in one place
Bidding
Cross-engine portfolio strategies, inventory-driven ads, bulk ops
When it fits
≈$200k+/mo search spend, or campaigns across multiple engines

Best for: Large or multi-engine search programs that have outgrown a single Google Ads account.

Tailored quote Scope it
The headline capability

Scale

Reach the audiences search can’t.

Display & Video 360 buys programmatic display, video, YouTube and Connected TV — with audience and geo precision, and access to premium private-marketplace inventory.

Platform
Display & Video 360
Channels
Programmatic display, video, YouTube, Connected TV, audio, DOOH
Targeting
Affluent & in-market audiences, geo-fencing, brand-safe PMP deals
When it fits
≈$50k+/mo media, with reach, awareness or CTV goals

Best for: Reaching high-value or hard-to-find audiences at scale — affluent, geo-fenced, or on the big screen.

Tailored quote Scope it

Pricing follows the engagement, not a rate card: the platform’s partner fee, the build, and a monthly retainer plus media-management percentage are all quoted against your actual spend and scope during the audit.

The honest part: when it isn’t the answer.

The fastest way to lose money on the Google Marketing Platform is to run it below the scale it’s built for. So the audit’s first job is to tell you when to not use it — and what to run instead.

We qualify your spend, channels and measurement needs before anyone provisions a seat. No seat is worth its fees below the line.

Enterprise scale GMP is a genuine edge
We run it for you

≥~$50k/mo media, CTV or awareness goals, or multi-engine search — this is where DV360, SA360 and CM360 outperform. We provision the seat and operate it.

Mid-market / single channel Stay self-serve
We set it up, not upsell

Under the thresholds, native Google Ads plus Meta and Performance Max does the job better. We build that instead of wrapping a platform you don’t need.

High-value reach, small budget Demand Gen first
Right-sized proxy

Google Ads Demand Gen delivers affluent, geo-fenced reach without the DV360 floor — the sensible step before programmatic, and we start there.

Measurement-only need CM360 without a DSP
The real win

Sometimes the gap is attribution, not media. Server-side tagging, Floodlight and BigQuery, governed for PDPL — no demand-side platform required.

Reference engagement

A published outcome, not a slide.

For Perfetti Van Melle, we built a PDPL-resident, server-side data layer that wired DV360 — alongside Meta, TikTok and Snapchat — through a consent-enforced pipeline across the UAE, KSA and Egypt. Programmatic stopped optimising on noisy signals and started optimising on clean, consented ones.

34% lower media cost-per-acquisition — with the largest gains in KSA and Egypt programmatic.

The same stack — DV360, SA360, CM360 — is what we bring to your program, contracted and led in-region.

Read the Perfetti case study
  • DV360 — programmatic display, video, YouTube and Connected TV
  • SA360 — cross-engine search management and portfolio bidding
  • CM360 — unified, de-duplicated cross-channel measurement
  • Server-side GTM and consent, aligned to GCC PDPL
  • BigQuery attribution and marketing-mix modelling
  • Brand-safety, verification and private-marketplace curation

How we engage

The same audit-first discipline as every Emerge program.

Media programs waste money when the platform is chosen before the numbers are read. So the engagement starts with a fixed-scope audit — and every phase after it is gated, named, and quoted before it begins.

01

Discovery

Media & Data Audit Tailored quote

A fixed-scope diagnostic: where media is wasted, where attribution breaks, and which tool actually fits your spend — up to and including an honest “stay self-serve.” Built so procurement can sign it quickly.

02

Build

Onboard & instrument Tailored quote

Seat provisioning, the measurement and consent layer, and campaign architecture across the platforms you need. Named KPIs and phase gates throughout.

03

Operate

Run & optimise Tailored monthly quote

Managed media, optimisation and reporting on a monthly cadence — a retainer plus a transparent media-management percentage. Your account, your data.

The questions procurement actually asks.

Are you a Google Marketing Platform partner?

We are an authorized GMP reseller — we deliver DV360, SA360 and CM360 through a top-four full-stack GMP partner, and we contract and lead the work in-region. You get enterprise-platform access and certification without becoming an enterprise-platform buyer yourself.

We already run Google Ads. Why would we need this?

For most budgets, you wouldn’t — and we’ll tell you so. The Google Marketing Platform earns its keep above roughly $50k/month in media (DV360) or $200k/month in multi-engine search (SA360), or when measurement spans many platforms (CM360). Below that, native Google Ads and Meta are the right tools, and we’ll set those up instead.

What does it cost?

The platform carries a partner fee on media; our service is a fixed-scope audit, then a build, then a monthly retainer plus a transparent media-management percentage. Every stage is quoted against your actual spend and scope — there is no rate card, and the audit can end with “stay self-serve.”

How do you handle data governance and PDPL?

Measurement runs through a server-side, consent-enforced layer — the same architecture we deployed for Perfetti Van Melle across the UAE, KSA and Egypt. Consent signals are enforced at the pipeline, and data residency is scoped to your regulatory posture, not assumed.

Can you reach high-net-worth or niche audiences?

Yes — DV360’s geo-fencing, affluent-audience targeting and premium private-marketplace deals are built for exactly that. If the budget doesn’t yet justify DV360, Google Ads Demand Gen is the right-sized first step, and we’ll start there.

Start with the audit.

The Media & Data Audit is a fixed-scope diagnostic: where the waste is, where attribution breaks, and whether the Google Marketing Platform is the right tool for you at all — before you commit to a build.

Book a Media & Data Audit See the full capability stack
Authorized GMP reseller
GCC PDPL aligned
Quote-based engagement