DV360, SA360 and CM360 — campaign operations, trafficking and measurement,
led by Emerge around your audience, markets and commercial objectives.
We confirm the product access, operating scope and measurement foundations
before activating a programme.
Tagging
Media
Measure
Reconciliation
Named operator
Operating report
Managed service funnel from tagging through media delivery to measured outcomes and a named operator.
Illustrative workflow. Licensing, permissions and feasibility are confirmed during discovery. This is not a claim of a native connector or a delivered client result.
A fixed-scope audit reviews your accounts, channels, inventory requirements and
measurement quality. It identifies the operating problem each product would solve
and the responsibilities your team would take on.
The recommendation accounts for access, entitlements, service effort and cost.
Improving your existing tools remains a valid outcome.
Measure
Trust the outcome definition
Confirm what a sale or qualified lead means across analytics, media and the business system before changing campaign optimisation.
Operate
Match the account complexity
Assess markets, engines, permissions and reporting needs to decide whether enterprise campaign controls improve the current workflow.
Connect
Coordinate the measurement layer
Use a shared trafficking and conversion design where several publishers or buying platforms need consistent identifiers and reporting definitions.
Scope
Confirm the commercial fit
Product access, inventory availability, licence scope and service costs are confirmed for the advertiser. Existing tools may already meet the requirement.
The stack
Three platforms. One managed operation.
DV360, SA360 and CM360 solve different problems — reach, search, and measurement.
We run the ones your program needs, and only those.
Measure
A shared measurement foundation.
Campaign Manager 360 supports coordinated trafficking and Floodlight measurement across the publishers and buying platforms included in the agreed design.
Platform
Campaign Manager 360, GA4 or Analytics 360, BigQuery
Signals
Floodlight conversions and cross-channel, de-duplicated attribution
Governance
Consent-aware collection and approved destination controls
When it fits
Spend spans many publishers and you no longer trust the attribution
Best for: Any program losing signal across a fragmented media stack — measurement is the fix before more budget is.
Search Ads 360 manages large, multi-engine search from one console — supported engine accounts together — with a governed approach to portfolio decisions, bulk operations and reporting.
Platform
Search Ads 360
Engines
Supported engines and campaign types confirmed during scoping
Display & Video 360 supports programmatic buying across selected display and video formats, with inventory, audience options and deal availability assessed for the brief.
Platform
Display & Video 360
Channels
Selected display, video, YouTube, Connected TV and audio inventory
Targeting
Approved audience, geography and inventory-quality requirements
When it fits
A defined audience and inventory need with viable operating economics
Best for: Reach and format decisions supported by available inventory, suitable creative and an agreed measurement plan.
The quote separates implementation, ongoing management, platform or media charges
and any metered infrastructure. Scope, account ownership and reporting responsibilities
are agreed before work begins.
The honest part: when it isn’t the answer.
The fastest way to lose money on the Google Marketing Platform is to run it below the
scale it’s built for. So the audit’s first job is to tell you when to not use
it — and what to run instead.
We qualify your spend, channels and measurement needs before anyone provisions a seat.
No seat is worth its fees below the line.
Complex media programmeA managed GMP scope
Assess the operating need
Multiple markets, differentiated inventory or coordinated search operations can justify a shared platform. We review the requirements, account access and commercial terms before activation.
Focused channel programmeBuild on the current tools
Improve the foundations
A smaller or less complex programme may be served well by its existing advertising accounts, stronger measurement and a clearer operating process.
New audience or formatValidate the buying route
Test the proposition
We compare available inventory, creative requirements, geographic coverage and measurement options for the actual audience and objective.
Measurement-only needA distinct measurement scope
Repair the signal first
Tagging, Floodlight and warehouse reconciliation can be assessed independently of a new media-buying platform. The design follows the measurement problem.
Reference engagement
A published reference engagement.
For a global confectionery group,
the published engagement describes a regional analytics and consent-governance rebuild,
including server-side measurement, consistent GA4 definitions and improved media signals.
The outcome below belongs to that specific engagement and is not a forecast
for a new programme.
34%
lower media cost-per-acquisition — with the largest gains in KSA and Egypt programmatic.
Your programme receives its own product selection, baseline and acceptance criteria,
with Emerge accountable for the agreed delivery and operating scope.
Server-side GTM with tested consent and data-handling rules
BigQuery attribution and commercial reconciliation
Inventory-quality requirements, verification and deal assessment
How we engage
The same audit-first discipline as every Emerge program.
Media programs waste money when the platform is chosen before the numbers are read. So
the engagement starts with a fixed-scope audit — and every phase after it is gated,
named, and quoted before it begins.
01
Discovery
Media & Data AuditTailored quote
A fixed-scope diagnostic: where media is wasted, where attribution breaks, and which tool actually fits your spend — up to and including an honest “stay self-serve.” Built so procurement can sign it quickly.
02
Build
Onboard & instrumentTailored quote
Seat provisioning, the measurement and consent layer, and campaign architecture across the platforms you need. Named KPIs and phase gates throughout.
03
Operate
Run & optimiseTailored monthly quote
Managed media, optimisation and reporting on a monthly cadence — a retainer plus a transparent media-management percentage. Your account, your data.
The questions procurement actually asks.
How do you provide Google Marketing Platform services?
Emerge scopes and leads the implementation and managed operations. Access arrangements, advertiser eligibility, product entitlements and commercial terms are confirmed for the specific engagement. Technology delivery coverage is separate from formal partnership credentials.
We already run Google Ads. Why would we need this?
You may not need an additional platform. We assess account complexity, inventory requirements, measurement gaps and the work required to operate the programme. The audit can recommend improving the current tools or introducing a specific GMP product where it addresses a clear requirement.
What does it cost?
The audit, implementation and ongoing service are quoted against the actual scope. Platform or media charges, management services and any metered measurement infrastructure are identified separately, with ownership and reporting agreed before activation.
How do you handle data governance?
We map the data collected, its permitted destinations and the organisation’s approved consent and processing requirements. The implementation validates the resulting tag and pipeline behaviour. Product configuration or a server-side architecture does not itself establish legal compliance.
Can you support niche audiences and premium inventory?
We assess the available audience and inventory options for the advertiser, market and format. The plan confirms publisher or platform availability, creative requirements and measurement limits before committing to a buying approach.
Start with the audit.
The Media & Data Audit is a fixed-scope diagnostic: where the waste is, where
attribution breaks, and whether the Google Marketing Platform is the right tool for you at
all — before you commit to a build.