Enterprise outcomes,
delivered across MEA.
Selected programs led by Emerge Digital as Dubai Mainland local prime. Where engagement terms require it, client names have been anonymised.
- Retail MEA 2025
Perfetti van Melle
Perfetti van Melle Establishes PDPL-Compliant Analytics Governance Across Six MEA Markets
Full PDPL and regional data compliance achieved across 6 MEA markets; media cost-per-acquisition reduced 34%
With GCC data protection regulations tightening and a fragmented MEA marketing tech stack showing compliance gaps across six markets, Perfetti van Melle engaged Emerge Digital to design and implement a regional analytics governance framework — without disrupting live campaign operations.
Data & Tag Governance Digital Analytics & Data Science Media & AdTech ExcellenceRead the full story - Retail KSA 2024
Alsaif Gallery
Alsaif Gallery Rebuilds Its Omnichannel Analytics Stack for Digital Growth
+54% increase in attributable digital revenue within 8 months of go-live
Saudi Arabia's leading kitchenware and home-goods retailer needed end-to-end visibility across digital and in-store channels — in a PDPL-compliant, Arabic-first commerce environment. Emerge Digital designed and delivered a new analytics foundation in 14 weeks.
Digital Analytics & Data Science Data & Tag Governance Commerce & Platform DevelopmentRead the full story - Retail UAE 2024
Careem
Careem Unifies Customer Identity Across Its Super-App Verticals
41% improvement in cross-vertical customer retention within 6 months of CDP go-live
As Careem expanded from ride-hailing into a full GCC super-app — rides, food, grocery, payments, and more — customer data fragmented across verticals, making cross-product personalisation and retention impossible. Emerge Digital designed and implemented a unified customer data strategy.
MarTech & Customer Data Orchestration CX Strategy & Design Digital Analytics & Data ScienceRead the full story
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