Table of Contents The year is 2035 (only 12 years away). Chicago – A city where tall skyscrapers loom over the skyline, like the Sears Tower. Artificial Intelligence runs the world, and robots are the main workhorses. Mechanization and automation rule. However, the robots must follow 3 cardinal rules at all times: Thankfully, this is […]
Table of Contents For businesses to drive more conversions on their websites, they need the right insights. The easiest way to do this is to add third-party JavaScript or cookies to the site for data collection. When expectations and regulations around user privacy rise, meeting both performance and privacy requirements can be challenging. By using […]
Table of Contents We are witnessing a seismic shift in the advertising landscape in response to privacy concerns and ongoing ad regulations, with even more profound changes to come. Developing privacy centric strategies while sustaining results becomes increasingly important to brands in this environment, as they turn to their service partners for support. As the […]
Table of Contents You’ll probably have heard about Google’s third party cookie phase out plan. After all, it’s been in the works for some time. Google announced that it would block third party cookies back in February 2020, with an initial deadline of 2022. In June 2021, the internet giant announced that it would delay […]
Table of Contents You may or may not be aware of the fact that on July 1, 2023, Google Analytics 4 (GA4) will replace the current version of Google Analytics (Universal Analytics or UA). To avoid any loss to historical data, you will need to ensure that your data is migrated carefully, accurately, and in […]