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Finding better audiences to target on Facebook using the affinity score

Want an instant performance boost in your Facebook advertising campaigns? Then stop competing with everyone else! Use the affinity score in Audience Insights to fine tune your audience and drive more leads and sales.

6 Online Marketing Tips for Insurance Agencies

Many insurance agencies have thrived for years entirely on referrals. Satisfied customers help spread the word and keep new business coming in. But the world has changed around us. While the recommendation of friends or family remains the most trusted source of advertising, online methods are gaining impact overall. In fact, because online methods can...

Top 5 Reasons You Should Be Using the Facebook Pixel

Facebook ads remain a useful tool in the digital marketer toolkit. However, if you are using Facebook ads and not using the Facebook pixel, you are missing out on a lot of opportunities to gain more value and results from your ads. If Facebook ads are not currently part of your digital marketing strategy, the...

What Is Search Engine Optimization (SEO)?

Let’s say you have a question or you’re looking for information on a specific topic and you decide to Google it. You’ll be provided with a very long list of links to websites where you can find related answers to that query. Have you ever wondered how the search engines know which websites to display...

Alternative Search Engines You Can Use And Explore For SEO

Check out this list of great alternative search engines to Google. Is privacy a concern? Then we've got the best alternative search engines for you.
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