Finding better audiences to target on Facebook using the affinity score

Want an instant performance boost in your Facebook advertising campaigns? Then stop competing with everyone else! Use the affinity score in Audience Insights to fine tune your audience and drive more leads and sales.

Never heard of the affinity score? You’re not alone! Most people I speak with aren’t using it either. The affinity score tells you how likely your audience is to like a given page compared to everyone else on Facebook. Using this, we can create much better audiences in our Facebook Ad Sets.

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